The Tejano Music Awards had been launched in 1980 by former art teacher and music veteran Rudy Trevino and the leader of the Latin Breed Band, Gilbert Escobedo. Only 1,500 fans turned out for the first Tejano Music Awards. Over the years, San Antonio evolved into the Nashville of Tejano Music. Since 1980, The Tejano Music Awards have provided a forum to create greater awareness and appreciation for Tejano music.